Case Study
Case Study
Angel Broking’s Annual Strategy Meet (ASM) is an invite only event that brings together over 300 its top performing partners across India.
Unyque teamed up with Angel Broking to create a series of personalised videos with the singular objective of higher in-app engagement. Not to mention it also adds a bit of oomph to the event!
Angel Broking is one of the largest independent full-service retail broking houses in India. A technology-led financial services company, it provides broking and advisory services, margin funding, loans against shares, and financial products distribution to its clients.
master videos
personalised videos
open-rates
over ten-sec plays
We identified over 3 scenarios that could be personalised for the attendees:
For each of the above scenario, we worked out a script and cleverly crafted out frames where we could add some customisation.
The team provided us with the attendee in a simple excel sheet to work with.
With our magic wands, we were able to merge the list and our videos to create over 1200 videos in a span of over 2 days. That’s pretty fast if you ask us.
The videos were embedded into the event app and attendees were notified respectively when a video was uploaded.
We were able to see open-rates of over 92% with over 98% over 10 second plays. And from our experience with videos, that’s a really good engagement rate to begin with.
Make the video personal. Increase the engagement in the event Higher engagement.
Personalised Invite
Congratulatory Video for Award Winners
Event Recap
